Forget ‘Showrooming’: 77% of Mobile Retail Shoppers Buy In-Store

Don't look now, but the smartphone might end up being more friend than foe to the retail industry. According to a new study from xAd and Telmetrics, mobile now accounts for one-third of all retail activity online with 98 million shoppers using a smartphone as their retail experience. And the vast majority of those mobile shoppers end up making