For Retailers ‘Black Friday’ Has Become a Season Unto Itself

Super-charged by increased mobile outreach, intensified consumer planning, and raised numbers of retailer mobile apps, traditional retailers will be going to work earlier, and working harder to engage consumers this season if they want their share of a projected individual $855.00 holiday spend, about 4 percent higher than last year. Sixteen-thousand consumers from the nine U.S. Census regions identified these real facts-of-retail-life in Brand Keys’ 20th annual national holiday shopping survey. And many consumers missed Black Friday. That's because it started last Saturday. Surprised? Well, it shouldn't have been a total surprise.