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Amazon.com announced a new feature called Friends and Family Gifting, aimed at helping consumers better organize their gift lists and gift ideas for others, generate Facebook-enabled gift suggestions, receive reminders, and share their gift lists out via email or social networks like Facebook, Twitter and Pinterest. Many Amazon customers have already been using the site's Wish List feature to create custom lists for others for quite some time, and Amazon has also previously offered ways to search for public, shared wish lists by entering a friend's name or email address.
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