Flash-Sale Sites Revamp Return Policies to Attract Wider Audience

When flash-sale sites initially launched in the late 2000s, many used limited inventory, narrow purchase windows and final sales to create a sense of urgency among consumers. The most loyal shoppers might sit glued to their computer or iPhone when sales start to ensure the best selection of designer goods. But as these sites have evolved and sought to attract sales from less die-hard consumers, many now allow returns on items not marked final sale.