Fast Retailing Brand Debuts 20-Second Mobile Shopping

Fast Retailing Co.'s Comptoir des Cotonniers division, a French fashion brand, has launched a new service, Fast Shopping, which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click complete the transaction and have the goods delivered to their home within 48 hours.