Fashion Sites Target Male Shoppers With Latest Campaigns
Online fashion shopping sites like Gilt Groupe and Rue La La have been a hit with women since launching over the last three years. A new push to get men to shop in these web boutiques is proving more difficult.
- Companies:
- Amazon.com
- American Express
- Target
- Wal-Mart
- People:
- Ben Fischman
- Places:
- New York
- Orange County
- U.S.
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