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Gap has struck a deal with Zalando, Europe's largest dedicated online fashion retailer, to sell its core brand starting next May in the hopes of reaching more consumers, particularly in markets where it has no physical stores. Gap already delivers to 24 European countries from its own website and has more than 200 stores on the continent, but is not present on the ground in key markets such as Germany. Berlin-based Zalando started out selling shoes in 2008 and now ships 1,500 brands to customers in 15 European countries.
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