FAO Schwarz Plans Brand Redesign

In time for the upcoming holiday shopping season, FAO Schwarz will introduce a brand redesign at its flagship location on Fifth Avenue in New York City, 10 holiday pop-up stores, dedicated boutiques within Toys"R"Us stores and online. The brand redesign includes a new logo and new packaging for signature items, which will be expanded. The new signature items include a new Wooden Bake Shoppe, featuring faux stainless-steel appliances, doors that open and close and granite-like countertops; a line of classic tin toys such as a kaleidoscope, tea set, truck and wind-up toys; and a line of four 18-inch collectible