Fanatics Hires Kohl's Exec as GMM
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Fanatics, Inc., the online retailer of officially licensed sports merchandise, appointed Jack Boyle as president of merchandising. Prior to his position at Fanatics, Boyle was EVP - general merchandise manager, women’s and intimate apparel at Kohl’s Corporation. Boyle will report to Fanatics CEO Alan Trager. In his new role, Boyle will oversee merchandising for all of the Fanatics sites, which includes managing vendor relationships and building a profitable licensed vendor business. He will develop and execute the product strategy that drives Fanatics growth through the ideation, selection, pricing and promotion of merchandise. “With all of the exciting changes that
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- People:
- Alan Trager
- Jack Boyle
- Places:
- Columbia
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