Facebook Users Influence Their Friends' Shopping, Study Finds

Consulting agency Morpace did a survey of about 1,000 online users, polling them on their habits when it comes to brands and product pages on Facebook. Based on the results, it would appear that consumers who become a fan of brand pages are actually more interested in sharing products they like with friends than they are in scoring rebates or special deals. Sixty-eight percent of respondents indicated that a positive recommendation on a product from one of their Facebook friends would influence their decision on whether to buy a product or not.