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Facebook is offering up free beacons to retailers and businesses using its service as part of an update to the company’s Place Tips feature originally rolled out in January. Place Tips, which works by showing Facebook users posts and photos about a specific retailer or business when they open the app within the actual store, was originally tested with a small group of businesses in New York City. On Monday, Facebook announced it was expanding the feature to all businesses in the United States, and included an application for these businesses to request a free beacon for each of their physical stores.
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