Express Launches New Loyalty Program

Express, a specialty retail apparel chain, today announced the launch of Express NEXT, a new points-based loyalty program open to all Express customers throughout the United States. Inspired by customer feedback and extensive market research, Express NEXT replaces the previous loyalty program that was only available to Express credit card holders. Express NEXT is designed to meet the retailer's shoppers’ habits both in-store and online, as well as reward brand interaction via social media.