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Evian is sidestepping retail partners to sell its products directly to consumers with the promotion of a new online delivery service and the release of a new digital device it plans to make available widely in 2013. The device can be tacked onto a fridge and enables water delivery with the push of a single button. Initially, the website, called evianchezvous.com, is only available in Paris and its surrounding suburbs, the target being single-family homes and small businesses. The website will also permit delivery of other water products in the Danone family, such as Badoit or Volvic water.
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