Etsy Launches 'Buy It Now' Button

Etsy has launched a Buy It Now button, giving customers a faster way to purchase items from sellers. The button only appears for shoppers who are signed in, and it appears above the existing "Add to cart" button. Etsy had already rolled out the Buy It Now functionality to mobile web last month, it revealed, and the new blue "Buy it Now" button is launching on desktop to all shops based in the U.S. that accept direct checkout and/or PayPal.