Etsy Acquires Mixel for Mobile Team

Craft marketplace Etsy has acquired mobile photo app maker Mixel as part of its efforts to beef up native mobile app development. Mixel launched in November 2011 as a hyped collage creation app for the iPad, and later pivoted to be more of a simple photo manipulation tool for the iPhone. The four-person Mixel team, which had talked to a number of potential buyers after its pivot, gets to stay in New York, making the easy move to Etsy's Brooklyn office from the Union Square area.