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Ethan Allen's strategy to reposition itself with younger consumers. Americans in their 40s, 50s and 60s currently make up the brand’s core demographic. But Ethan Allen, which also offers interior design services, is looking to connect with consumers in their 30s and 40s who also have some discretionary income to spend.
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- People:
- Dave Moore
- Farooq Kathwari
- Places:
- Danbury, Conn.
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