Estee Lauder Exec: All Brands to Have Mobile Site

An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most — if not all — of its brands will have a mobile website in the near future. During the “What’s Needed to Create the Chief Mobile Officer?,” session, Jessica Rotnicki, head of e-commerce, North America, Estee Lauder Companies, pointed to the importance of commerce and engagement in mobile. Rotnicki also emphasized that different brands have different needs.