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In another sign of how much eBay is moving away from its auction roots to become a more mainstream retail site, the company is ending its Trading Assistant (TA) consignment selling program. eBay Spokesperson Ryan Moore confirmed that eBay sent a letter to TAs on Tuesday informing them of the demise of the program. The letter explains, "We've been listening to feedback from many of you and have heard that the program is not meeting expectations or delivering a significant number of sales leads."
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