eBay Revs Up Back-to-School Shopping With Help of Pinterest, Affiliates

eBay is gearing up for the back-to-school shopping season with several marketing and affiliate initiatives, including Pinterest contests, a Facebook backpack drive and a promotion for its affiliates. The marketing is designed to increase user engagement with eBay on social media websites, encourage sellers to list back-to-school items and to reward affiliates for driving traffic to back-to-school listings. eBay is holding a Pinterest sweepstakes where one grand prize winner will receive a $5,000 eBay shopping spree toward a dorm room makeover. Students must follow eBay on Pinterest and create a new Pinterest pin board called "My eBay Dorm Room."