eBay Launches Social Gratification Program

Sometimes engaging on social platforms is its own reward, but eBay is counting on a financial reward to give users an incentive to promote products on its marketplace. Last month, it launched eBay Social in Mexico to reward users for sharing product reviews and "collections" with followers on Facebook and Twitter. eBay users in Mexico must shop on the company's U.S. platform, so eBay rewards Mexican users of the new eBay Social platform with coupons good for purchases on eBay.com.