eBay Eyes Twitter and YouTube for Social Commerce Features

eBay could be eyeing Twitter and YouTube to help it take advantage of the rise in social activities among shoppers as it launches new social features to the eBay marketplace. eBay Marketplaces vice president Christopher Payne said the company's philosophy was to try "a whole bunch of things" in the social space. Payne announced a new social shopping feature that uses Facebook to engage shoppers during his keynote address at the Internet Retailer conference taking place in San Diego this week.