eBay: We Can Tweet Our Way Out of This

The eBay discussion boards contain many reports of a drop in sales by individual sellers. Unfortunately, eBay took away sellers’ ability to track traffic, so it's difficult to pinpoint the root causes of the decline. eBay admits it has a problem, revealing two weeks ago that its active-buyer growth rate was down 2 percent from the first quarter, a decline eBay's new CFO Scott Schenkel said was expected, blaming it on SEO challenges and friction from its cybersecurity incident. The company's new CEO, Devin Wenig, is hoping social networking sites will be its salvation. Wenig told analysts this month that social media was an important part of his strategy to address the problem.