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Have retailers’ earlier and earlier deals each holiday season made Black Friday moot? Not quite. Some 87 million Americans still hit stores on Friday, according to a National Retail Federation (NRF) survey released on Sunday. But by ramping up holiday sales events more intensely than ever, and as early as the first week of November, retailers took a big bite of what's long been the busiest shopping weekend of the year. Total spending for the four-day weekend that started on Thanksgiving is expected to reach $50.9 billion, down 11.3 percent from last year's estimated $57.4 billion, according to NRF projections.
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