E-Marketers Make Decisions Based on 50% or Less of Available Data

Endeca Technologies, an agile information management software company, announced the results of its 2011 e-commerce Analytics Survey. Announced at the Shop.org Annual Summit this week in Boston, Mass., the survey polled 228 marketers and IT professionals at eBusiness organizations across the United States and Europe about their opinions on the current state of e-commerce analytics requirements.