Dollar Shave Club Files Counterclaim Against Gillette in Battle of the Blades

Dollar Shave Club isn’t afraid of publicity. The quirky men’s grooming startup is famous for its viral online videos, men’s flushable wipes and now a Super Bowl ad. But when shaving giant Gillette filed a lawsuit in December claiming the Venice, Calif.-based subscription service stole one of its patents to reduce wear and tear on its razor blades, Dollar Shave Club went silent. That changed Tuesday when the company fired back at Gillette, issuing a statement and filing a counterclaim in U.S. District Court in Delaware.