DKNY Gives Tips and Tricks on Twitter for Luxury Brands

For those who presume social media is handled by interns, it may come as a surprise to learn that Aliza Licht, senior vice president, global communications at Donna Karan International, is the voice leading the luxury brand's Twitter success. With more than 400,000 followers and 40,000 tweets on the @dkny account, Licht has helped prove to her luxury brand peers that social media isn't just a fleeting trend.