Survey Reveals Rise in Multichannel Initiatives, Shifting Revenue Expectations

Retailers are using multiple channels to establish more direct connections with consumers, according to the findings of a recent survey from global cloud commerce solutions provider Digital River. Consistent with the shift to multichannel strategies, the survey indicated respondents are increasingly connecting with customers via multiple touchpoints. Nearly 80 percent of respondents said they were currently using transactional websites, followed by social commerce (55 percent), app stores (50 percent), in-product commerce (50 percent), subscription sales (48 percent) and mobile commerce (48 percent).