Dick’s Sporting Goods creates interactive iPad app to drive football equipment sales

Sports and fitness retailer has launched a video-rich interactive catalog application designed to make researching and purchasing football gear easier for customers. The 2012 Football catalog app for the iPad features interactive photos of gear to highlight product attributes for customers while in-app videos help the retailer showcase products in context. Each page includes a “Buy Now” button, which opens the Web site and enables users to purchase equipment without leaving the app. “Customers are increasingly flocking to the iPad and we want to be out in front in understanding how this will influence and shape behavior,” said �