Debenhams.de signals international expansion - Online Retailing

Debenhams has announced the launch of its German website, which is set to bridge the gap between the two top performing ecommerce nations on the continent. The site, Debenhams.de will be the first foreign website adopted by a British store, and will appear entirely in German to cater for its already steady stream of shoppers from the country. There are general concerns among British retailers at present regarding the eurozone crisis which is preventing mass exports from the UK. Debenhams’ positive start to the year seems to have negated the troubles experienced by