Death Knell for Brick-and-Mortar Stores? Survey Suggests Brands Must Improve Integration to Stay Relevant

Info Retail, an Atlanta-based strategy and design agency focusing on the control and simplification of buying experiences, released findings from its recent Retail Integration Survey. The findings revealed that millennials rely on brick-and-mortar stores and technology equally to access information or to gain insights about a product they plan to purchase. Millennials (age 18-35) were twice as likely to use technology to learn about products as consumers over 35 years old.