CVS Thinks $50 is Enough Reward for Giving Up Healthcare Privacy

Since February, CVS Caremark has been pushing its pharmacists to enroll customers in a prescription drug rewards program. The benefit to customers is the opportunity to earn up to $50 a year in store credits that can be used to buy shampoo, toothpaste or other products. The benefit to CVS is persuading pharmacy customers, through questionable means, to give up federal privacy safeguards for their medical information and permitting the company to share people's drug purchases with others.