Consumers Visit Stores to Compare Prices, Nearly Half Make Their Final Purchase Online

Nearly three out of four (72 percent) consumers aged 20-40 in the United States and the United Kingdom use mobile devices while in-store to compare prices, but the majority leave before making a purchase, according to a study by Accenture Interactive. The research also shows that while consumers in this age group are concerned about online privacy, they will permit retailers to track their shopping behavior to personalize their shopping experience.