Consumers Take Couponing to Extremes

Though it may seem like a new fad is sweeping the nation, it’s actually been around for more than 100 years. Coupons, first widely used by C.W. Post in 1909 to help sell his now-famed Post brand breakfast cereals, have become a social phenomenon. Who would have thought that the once-revolutionary newspaper coupon would grow into a life of its own?