Compelling Merchandising and Marketing Essential for Survival, Report Finds

Being multidimensional grows in importance as retailers must deliver across a rich range of devices and channels as consumer access grows, emphasizes Lauren Freedman, president of the e-tailing group. Now more than ever, elevating the customer experience is essential for differentiation and survival with Amazon.com a click away for every shopper and a threat to every retailer. Striving for excellence and delivering superior personalized shopping experiences means compelling merchandising and targeted marketing to meet and exceed the expectations of today's connected consumers.