Cole Haan Uses NYC Subway Lines as its Runway

Luxury fashion retailer Cole Haan has launched a new marketing campaign strategically designed for New York City dwellers. CQLE HAAN uses the letters of the various New York City subway lines (including the Q) to categorize the different items in its new collection. From social media to traditional and mobile advertising, the company is taking advantage of various channels to support its new line. In the subway, print ads show the brand spelling out its name with iconic subway lines — "Q" line replaces the "O" in its name.