Club Monaco Takes its Lookbook to Tumblr

Club Monaco is killing two birds with one stone with its new Tumblr lookbook. Lookbooks are the standard fashion industry PR tool. Rather than a print lookbook or a press-only site, which are the industry norms for lookbooks, Club Monaco decided to release its fall lookbook on Tumblr to make it into both a social media experience for consumers and an easy-to-access tool for press and media outlets.