Christopher & Banks Begins Rolling Out New Store Concept

Christopher & Banks is preparing to roll out its new missy-petite-women (MPW) store concept at 37 stores, after successfully testing the retail strategy at 20 locations across the U.S. last year. The retailer plans to convert a total of 190 stores by the end of this year. The new store concept combines missy, petite and women's sizes (4 to 24) in one shopping location and brings the CJ Banks brand under the Christopher & Banks banner in malls across the country. The previously separate websites also have merged into a single e-commerce site at christopherandbanks.com.