Chico's Optimizes Decision-Making with Testing System

Chico's FAS signed an agreement to license the Test & Learn Management System from Applied Predictive Technologies (APT). After a pilot that examined a range of Chico's promotional strategies, the retailer chose the system to help it make more strategic marketing decisions. "In the highly competitive and fast-moving world of apparel retail, there is need for in depth testing and analysis in a controlled environment," says Todd Vogensen, vice president of financial planning and strategy at Chico's. "We have seen how APT's solution is able to rapidly design and test high-impact ideas before rolling them out to the entire