CEO Who Sold Diapers.com to Amazon Raises $55M to Challenge Amazon Again

If you can't beat ’em, try, try again. That's the playbook being followed by Marc Lore, the former CEO of Diapers.com parent company Quidsi, which he sold to Amazon.com in 2011 amid increased competition from the Seattle retail giant. At one time, Diapers.com looked like it could become a long-term competitor to Amazon. But while Lore and co-founder Vinit Bharara made a fortune on the business, selling Quidsi to Amazon for $550 million, people who know Lore say he wants another crack at building a giant e-commerce company that stays independent for the long haul.