Canadian grocer launches apparel line to compete with Walmart, Target

Tags: Marketing, Retail - Apparel, Specialty Stores, Supermarkets & Grocery Stores Loblaw's Joe Fresh, Canada's biggest grocer, opened a flagship store last week on Manhattan's Fifth Avenue, but instead of meat and produce, it's selling $29-women's dresses and $12-men's shirts, according to Bloomberg. Target and Walmart first sold clothes and then moved into groceries; Loblaw has done the opposite in hopes of competing with the two major retailers. Joe Mimran, who founded Club Monaco Inc., has designed the store's clothing line, which sold so well that Loblaw decided to open standalone stores and now has 12 in Canada. Last