Can Rebekka Bay Fix the Gap?

Rebekka Bay, the creative director of Gap, has strict rules about how to design a collection. She also has rules for how to break the rules. "Fashion is also about instinct and gut reaction," she says. "So if I suddenly wake up in the middle of the night and think, 'The shirt has to be frilly,' and that's what we really want, then I'm going to say, 'Of course it has to be frilly.' " The frilly shirt will be in