Can Online Shopping Behavior Pick the Super Bowl Winner?

Football fans around the world are gearing up for the biggest day of the season. On Super Bowl Sunday, a record-breaking 111 million viewers are expected to be glued to their sets to see whether the Broncos or Seahawks carry the day. Which team will they be rooting for? We can answer that question by looking at online search behavior among shoppers seeking NFL logo wear for purchase. During the week following the NFC and AFC championship games, nearly 160,000 searches for the Denver Broncos or Seattle Seahawks were made on e-commerce sites powered by SLI Systems.