Calvin Klein Revamps E-Commerce Strategy to Address Mobile Growth

Fashion label Calvin Klein has initiated a global e-commerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer experience. The fashion label is seeing increased traffic and sales volumes via mobile, prompting a redesign. Closing in on customization, the new site aims to best accommodate the customer through their journey while exemplifying the brand's image. "This launch is impactful in both its geographic scale and level of customization," said Steve Shiffman, CEO at Calvin Klein.