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In its latest article, The Retail Organization of 2023: The Customer is King (For Real), Shop.org's Think Tank group projects what the retail organization will look like in 10 years. Given how rapidly the customer has evolved in just the past three years, plus ever-higher expectations for seamless service across touchpoints, the Think Tank suggests that a successful retailing organization of the future must operate very differently from today. The mandate to retailers: devote significant time and investment now to consciously build on the modern retail organization.
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