Bonanza to Roll out Personalization Features on Its Online Marketplace

Personalization is hot in ecommerce, and online marketplace Bonanza will be rolling out its own personalization algorithm soon. If you've browsed and shopped on big retail sites like Amazon.com, you've most likely encountered personalization features, such as recommended products based on your past shopping behavior. But how would Bonanza, which offers diverse and unique items, be able to offer shoppers a personalized experience? The company explained the challenge in a blog post on Thursday: "The good news is that it means we have millions of items you can't find anywhere else. The bad news is that we usually only