Bluemercury a Fresh Face in Cosmetics for Macy’s

Department stores have dominated the cosmetics world for a long time. Macy’s purchase of the growing Bluemercury chain is an acknowledgment that things are changing at the lipstick counter. In February, Macy’s paid $210 million for Bluemercury, a chain of upscale beauty shops and spas based in Washington, D.C. Bluemercury’s new Dallas store is the first of about 10 stores it expects to open in Texas.