Bloomingdale’s Opens New Store for Digitally Savvy Shoppers

Bloomingdale's gave the media a sneak preview on Oct. 7 of its new, three-level, 125,000-square-foot store at Stanford Shopping Center in Palo Alto, Calif., a mall smack dab in the birthplace of high tech. When the curtain was pulled back, it revealed something akin to the land of Oz, at least compared to the store that preceded it. The glitzy new store contains a wide array of tech innovations to make shopping easier, and will be a petri dish of sorts to test the new gadgetry to see what early adopters like best.