Blockbuster Begs Customers for a Second Chance

Blockbuster is finally trying to lure back the millions of customers it's lost over the years by asking shoppers to give it another chance. First on the list to sway consumers is pricing. Blockbuser says it's reduced its in-store DVD rental prices by as much as 38 percent. It then compares this to other companies, which have raised prices by as much as 60 percent (a clear jab at Netflix).