Birkenstock Central: How to Increase Email Sales via Lifecycle Management

In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central, discussed how his company’s email program has leveraged customer lifecycle management techniques to increase revenue from the channel. Moore focused on three specific areas of Birkenstock Central’s email program: acquisition, triggered messaging and re-engagement campaigns.