BIGinsight Report: Department Stores Posing Challenges for Wal-Mart, J.C. Penney

With J.C. Penney’s new pricing structure echoing that of Wal-Mart’s EDLP model, the most recent Retail Ratings Reports from BIGinsight indicates both retailers could face challenges when it comes to the women’s clothing category. For years Wal-Mart has led Kohl’s in the category, however, in November of 2011 Kohl’s surpassed the discounter and the two have been tangling for the top position ever since.